About Us

Proud to be:

Our company has a long tradition in the training industry. It was founded in 1998 by Kate Barron and Claudio Cutrone, who established their business Headquarter in Pensacola, Florida, reaching out for their customers in Europe, mainly Italy under the name Floridays International LC.

In the summer of 2004, during the training sessions at the Florida training center, Floridays International promoted an open meeting for the adoption of an “Ethics Code of Training” among professional managerial trainers, with a vision of quality and effective delivery. The project aimed to bring together individuals from different professional backgrounds and their expertise, to enhance their know-how and to offer solutions to the needs of Corporations and Professionals worldwide.

The immediate and enthusiastic response from those who attended the meeting spawned the ASSET project. The company was incorporated in December 2004 as Associated Executive Trainers – ASSET LLC and its Headquarters were established in Gulf Breeze, Florida (USA). ASSET has operated through their associates training, coaching, consultancy in North America, Europe, Africa and Asia.

Proud to be chosen by:

  • AVIS Car Rental 
  • Bristol Myers Squibb
  • Bulgari spa
  • Canta Rana Chile
  • Dab Pumps spa 
  • Europcar Italia
  • EDGE srl 
  • Ferrovie dello Stato
  • Finsiel (Telecom Group)
  • I.F.A.D. International Fund for Agricultural Development 
  • NOKIA Mobile Phones
  • Schering spa
  • Sopexa sa France
  • Stock spa
  • Telecom Italia spa
  • TCA – Training Center Albalonga 

                                                 (...more...)


Our Compass

One world, one language,  is the result of the political and economic barriers that have been torn down in the new millennium.  Facing this change requires solid preparation to face multicultural and multiethnic sceneries to present oneself daily at an international level. 

Provide, at an international level, tailor made solutions to those who need reinforcement, through training and the fine-tuning of communication skills, professionalism and the ability to listen and propose effective solutions in an international environment. 

We insist on quality and are passionate about our products.    We are committed to helping our clients reach their goals.   Our business ethics are based on honesty , loyalty and fairness . Professionalism, integrity, responsability are the core of our own code of ethics, shared by the staff.

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